We had heard about what SEO is about but we never thought it could apply to us. But when the idea was presented to us, we thought, why not? Now we believe it was a great idea.
Where we were
We were getting a decent amount of sign ups. But then we thought we were not getting enough. Our camp is a decent one and we saw that our demographics were wide. This means that the number of people we were able to reach was enough to make more profit, even when it was a very little percentage of the surrounding population.
When we started this process, we had to put down our numbers. Not that they were bleak but then it was not what we had aimed for when we started this business. We were hardly sustainable and we were ambitious for more.
Where we wanted to be
So, we started to delve a little more into SEO. But we first started with setting goals. But we went very strategically. Because you see, one important thing that we learned is that the strategy that probably worked for one company, will not necessarily work for us. We had to give it a more scientific approach.
We set the goal of increasing the number of signups to our camp by 75% in ninety days. Yes, it was ambitious but not reckless. We set that amount after breaking it into parts and deciding how many subscribers we should get by week in order to get there.
When we realized what people were looking into, we decide to go and check what were the terms that people usually search for when looking for camping options. Then our almost abandoned website started to get some “pimpin'”. We hired a web developer. We came to an interesting agreement with him, actually.
Using the keywords we had collected and analyzed through analytics tools, we started to create content that we thought would help our newly furbished website rank in searches. We really wanted to go organic on this one so we focused our efforts on creating the most amazing content. Things that people would actually relate to and share.
So, we went on using our SEO increasing as more traffic was generated. We even got some backlinks here and there. It was truly an awesome experience.
Where we are now
In ninety days time, we were able to increase our signups more than 50%. It was not the desired 75% but this experience allowed us to get there more smoothly in the future. Our experience with SEO optimization has helped us face the future with a better attitude.
If you wish to have professional information and help regarding a marketing strategy for your business, the best SEO Vancouver can help you. You will be getting nice and unexpected results quicker than you think.