Every time we go camping, we get hundreds of pictures from our camp attendees.  This is one moment in a lifetime that everyone wants to remember and capture.  All the adventures, the activities, the startling moments, the learning, everything.  As camp organizers, there were two things that we realized:

  1. In general, people loves to camp and take pictures of it to relive the moments.
  2. Not many people come to camp (at least not as many as we wish), either because they don´t know about it or they simply don´t see themselves signing up for one.

So there we had two situations that had called our attention.  We then envisioned that tackling these two would bring about a pretty favorable outcome:  more camp attendees.

The Plan

So we sat down at the planning table.  The first thing to do was think about the photography.  Our first idea was to simply pull out our phone, or our finest photographic camera at best and take pictures of the events and place them online.

It was funny but we noticed how pictures on websites looked so lavish and it seemed to be that no matter how we placed them or ourselves, pictures simply did not look enthralling.  Plus, we already had such lousy pictures and they did not make the site look professional, at all.

So then we decided that we should try a professional real estate photography to help us.  At first, it felt like a long shot and a risk.  However, we would soon learn that it was a great leap.

The execution

So we hired a professional photographer to take photos on our next camp.  We bargained an exceptional deal and along he came with us to camp.  When we saw the pics, we were mesmerized.  The quality of these photos was a far cry from what we had been handling.

Once camp was over, we decided to remove the execrable ones we had taken.  Now, all we had to do was use these photos for our social media.  We used one of all camp attendees as our Facebook banner picture.  We placed some promotional art on the others and we basically poured out everything there.  Our Instagram had never seen so crispy before!

The Result

We first began to notice that our Instagram was getting more likes. The impact caused by these glossy pics was actually interesting.  Our faithful followers and campers were nice enough to give us good comments.  It is amazing what that kind of UGC can do to your brand.

Our pleasant surprise was that on our next camp, we had a 27% increase in our attendees.   This spiked up to 36% the next time.  We were sufficiently satisfied with the results to hire a real estate photography service again.